Brand identity mark minimalist logo simple palette

  • Deep Carmine Pink
    #ea302f
  • Ruddy Pink
    #ec9194
  • UP Maroon
    #780c0c
  • Sonic Silver
    #747474
  • Falu Red
    #82161a
  • Charleston Green
    #2c2c2c
  89
Created at 03/17/2023 13:34
The palette consists of Light, Dark, Semi dark colors. Accent colors Deep Carmine Pink #ea302f and UP Maroon #780c0c. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #2C2C2C (darkest) to #EC9194 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 3°.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #2C2C2C, #747474, #780C0C, #82161A, #EA302F, #EC9194

Palette Brand identity mark minimalist logo simple palette combines 6 color codes:
HEX: #ea302f, RGB: (234, 48, 47); HEX: #ec9194, RGB: (236, 145, 148); HEX: #780c0c, RGB: (120, 12, 12)
HEX: #747474, RGB: (116, 116, 116); HEX: #82161a, RGB: (130, 22, 26); HEX: #2c2c2c, RGB: (44, 44, 44)
Simplified version of palette colors
Tint of Red, Tint of Light Coral, Tint of Maroon, Tint of Dim Gray, Tint of Maroon, Tint of Black
Color scheme was created by colorslib

Color codes in palette

Brand identity mark minimalist logo simple palette color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#ea302f #ea302f RGB(234, 48, 47)Deep Carmine Pink—
#ec9194 #ec9194 RGB(236, 145, 148)Ruddy Pink—
#780c0c #780c0c RGB(120, 12, 12)UP Maroon—
#747474 #747474 RGB(116, 116, 116)Sonic Silver—
#82161a #82161a RGB(130, 22, 26)Falu Red—
#2c2c2c #2c2c2c RGB(44, 44, 44)Charleston Green—

Color Palette Contrast

5 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#ea302f
#ec9194
1.82
#ea302f
#747474
1.1
#780c0c
#82161a
1.11
#780c0c
#2c2c2c
1.23
#82161a
#2c2c2c
1.38

Image palette Brand identity mark minimalist logo simple palette png