Identity branding halo lab logotype colors

Created at 03/17/2023 22:22

The palette consists of Light, Semi dark colors. Accent colors Electric Orange #e63b07 and Ceil #95aaca. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #5E3017 (darkest) to #E7F16E (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #34445B, #5E3017, #95AACA, #A39457, #E63B07, #E7F16E

Palette Identity branding halo lab logotype colors combines 6 color codes:

HEX: #e63b07, RGB: (230, 59, 7); HEX: #e7f16e, RGB: (231, 241, 110); HEX: #5e3017, RGB: (94, 48, 23)

HEX: #a39457, RGB: (163, 148, 87); HEX: #95aaca, RGB: (149, 170, 202); HEX: #34445b, RGB: (52, 68, 91)

Simplified version of palette colors

Tint of Red, Tint of Khaki, Shade of Saddle Brown, Shade of Dark Khaki, Shade of Light Steel Blue, Shade of Dark Slate Blue

Color scheme was created by hex

Color codes in palette

Identity branding halo lab logotype colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e63b07	#e63b07	RGB(230, 59, 7)	Electric Orange	—
#e7f16e	#e7f16e	RGB(231, 241, 110)	Sunny	—
#5e3017	#5e3017	RGB(94, 48, 23)	Liver (Dogs)	—
#a39457	#a39457	RGB(163, 148, 87)	Bronze (Metallic)	—
#95aaca	#95aaca	RGB(149, 170, 202)	Ceil	—
#34445b	#34445b	RGB(52, 68, 91)	Charcoal	—

5 color pairs have low contrast and need improvement which may impact readability.