Marketing brand sign startup logo palette

Created at 03/20/2023 22:14

The palette consists of Light, Semi dark colors. Accent colors Coquelicot #f43b04 and Ceil #95aaca. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #61351A (darkest) to #E9F46F (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 56% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #444C29, #61351A, #95AACA, #A39856, #E9F46F, #F43B04

Palette Marketing brand sign startup logo palette combines 6 color codes:

HEX: #f43b04, RGB: (244, 59, 4); HEX: #e9f46f, RGB: (233, 244, 111); HEX: #61351a, RGB: (97, 53, 26)

HEX: #a39856, RGB: (163, 152, 86); HEX: #95aaca, RGB: (149, 170, 202); HEX: #444c29, RGB: (68, 76, 41)

Simplified version of palette colors

Tint of Red, Tint of Khaki, Shade of Saddle Brown, Shade of Dark Khaki, Shade of Light Steel Blue, Shade of Dark Olive Green

Color scheme was created by raccoon

Color codes in palette

Marketing brand sign startup logo palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f43b04	#f43b04	RGB(244, 59, 4)	Coquelicot	—
#e9f46f	#e9f46f	RGB(233, 244, 111)	Sunny	—
#61351a	#61351a	RGB(97, 53, 26)	Liver (Dogs)	—
#a39856	#a39856	RGB(163, 152, 86)	Bronze (Metallic)	—
#95aaca	#95aaca	RGB(149, 170, 202)	Ceil	—
#444c29	#444c29	RGB(68, 76, 41)	Army Green	—

5 color pairs have low contrast and need improvement which may impact readability.