Branding logo designer letter design colors

  • Medium Purple
    #927cde
  • Sage
    #bac484
  • Cetacean Blue
    #040437
  • Blue-Violet (Crayola)
    #716fac
  • Lavender Gray
    #c4c0d0
  • Space Cadet
    #28295a
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Created at 03/23/2023 10:19
The palette consists of Light, Dark, Semi dark colors. Accent colors Sage #bac484 and Cetacean Blue #040437. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #040437 (darkest) to #C4C0D0 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #040437, #28295A, #716FAC, #927CDE, #BAC484, #C4C0D0

Palette Branding logo designer letter design colors combines 6 color codes:
HEX: #927cde, RGB: (146, 124, 222); HEX: #bac484, RGB: (186, 196, 132); HEX: #040437, RGB: (4, 4, 55)
HEX: #716fac, RGB: (113, 111, 172); HEX: #c4c0d0, RGB: (196, 192, 208); HEX: #28295a, RGB: (40, 41, 90)
Simplified version of palette colors
Tint of Medium Purple, Tint of Dark Khaki, Shade of Midnight Blue, Tint of Slate Blue, Tint of Silver, Tint of Midnight Blue
Color scheme was created by raccoon

Color codes in palette

Branding logo designer letter design colors color codes HEX, RGB information in table

ColorHEXRGBNameAlternative name
#927cde#927cdeRGB(146, 124, 222)Medium Purple—
#bac484#bac484RGB(186, 196, 132)Sage—
#040437#040437RGB(4, 4, 55)Cetacean Blue—
#716fac#716facRGB(113, 111, 172)Blue-Violet (Crayola)—
#c4c0d0#c4c0d0RGB(196, 192, 208)Lavender Gray—
#28295a#28295aRGB(40, 41, 90)Space Cadet—

Color Palette Contrast

5 color pairs have low contrast and need improvement which may impact readability.
Text ColorBackground ColorContrast Ratio
#927cde
#bac484
1.83
#927cde
#716fac
1.34
#927cde
#c4c0d0
1.91
#bac484
#c4c0d0
1.04
#040437
#28295a
1.44

Image palette Branding logo designer letter design colors png