Created at 03/23/2023 13:26
Smm brand guidelines packaging logo design
- Dark Khaki#b7c46c
- Maximum Blue Purple#9c9cfa
- Vampire Black#0c0404
- Moss Green#8c944c
- Dark Vanilla#d3c79e
- Olive Drab Camouflage#525034
The palette consists of Light, Dark colors. Accent colors Maximum Blue Purple #9c9cfa and Vampire Black #0c0404. Palette has Warm, Cool, Neutral colors temperature.
By lightness, this palette runs from #0C0404 (darkest) to #9C9CFA (lightest). The lightness range is wide.
Saturation is mixed — some muted swatches and some vivid accents.
Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).
Overall temperature among swatches leans warm.
HEX codes (sorted): #0C0404, #525034, #8C944C, #9C9CFA, #B7C46C, #D3C79E
Palette Smm brand guidelines packaging logo design has combination of 6 codes colors:
HEX: #b7c46c, RGB: (183, 196, 108); HEX: #9c9cfa, RGB: (156, 156, 250); HEX: #0c0404, RGB: (12, 4, 4)
HEX: #8c944c, RGB: (140, 148, 76); HEX: #d3c79e, RGB: (211, 199, 158); HEX: #525034, RGB: (82, 80, 52)
Simplified version of palette colors
Shade of darkkhaki, Shade of cornflowerblue, Shade of Black, Shade of olivedrab, Tint of wheat, Tint of darkolivegreen
Color scheme was created by bad_colors
Colors codes in palette
Smm brand guidelines packaging logo design color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #b7c46c | #b7c46c | RGB(183, 196, 108) | Dark Khaki | — |
| #9c9cfa | #9c9cfa | RGB(156, 156, 250) | Maximum Blue Purple | — |
| #0c0404 | #0c0404 | RGB(12, 4, 4) | Vampire Black | — |
| #8c944c | #8c944c | RGB(140, 148, 76) | Moss Green | — |
| #d3c79e | #d3c79e | RGB(211, 199, 158) | Dark Vanilla | — |
| #525034 | #525034 | RGB(82, 80, 52) | Olive Drab Camouflage | — |
Color Palette Contrast
6 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#b7c46c | #9c9cfa | 1.3 |
#b7c46c | #8c944c | 1.72 |
#b7c46c | #d3c79e | 1.11 |
#9c9cfa | #8c944c | 1.32 |
#9c9cfa | #d3c79e | 1.45 |
#8c944c | #d3c79e | 1.92 |
Image palette Smm brand guidelines packaging logo design png
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