Logo design modern branding brand identity palette

  • Lemon Curry
    #cc9c14
  • Pastel Green
    #7ce48c
  • Avocado
    #576a0d
  • Dirt
    #9d7a51
  • Dark Vanilla
    #c2c9a2
  • Japanese Indigo
    #2d434d
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Created at 03/29/2023 20:24
The palette consists of Light, Semi dark colors. Accent colors Lemon Curry #cc9c14 and Japanese Indigo #2d434d. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #2D434D (darkest) to #7CE48C (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #2D434D, #576A0D, #7CE48C, #9D7A51, #C2C9A2, #CC9C14

Palette Logo design modern branding brand identity palette combines 6 color codes:
HEX: #cc9c14, RGB: (204, 156, 20); HEX: #7ce48c, RGB: (124, 228, 140); HEX: #576a0d, RGB: (87, 106, 13)
HEX: #9d7a51, RGB: (157, 122, 81); HEX: #c2c9a2, RGB: (194, 201, 162); HEX: #2d434d, RGB: (45, 67, 77)
Simplified version of palette colors
Shade of Goldenrod, Shade of Light Green, Shade of Dark Olive Green, Shade of Peru, Shade of Pale Goldenrod, Shade of Dark Slate Gray
Color scheme was created by palettespicker

Color codes in palette

Logo design modern branding brand identity palette color codes HEX, RGB information in table

ColorHEXRGBNameAlternative name
#cc9c14#cc9c14RGB(204, 156, 20)Lemon Curry—
#7ce48c#7ce48cRGB(124, 228, 140)Pastel Green—
#576a0d#576a0dRGB(87, 106, 13)Avocado—
#9d7a51#9d7a51RGB(157, 122, 81)Dirt—
#c2c9a2#c2c9a2RGB(194, 201, 162)Dark Vanilla—
#2d434d#2d434dRGB(45, 67, 77)Japanese Indigo—

Color Palette Contrast

6 color pairs have low contrast and need improvement which may impact readability.
Text ColorBackground ColorContrast Ratio
#cc9c14
#7ce48c
1.6
#cc9c14
#9d7a51
1.56
#cc9c14
#c2c9a2
1.46
#7ce48c
#c2c9a2
1.09
#576a0d
#9d7a51
1.53
#576a0d
#2d434d
1.71

Image palette Logo design modern branding brand identity palette png