Created at 03/30/2023 16:59
Design system ux branding visual identity
- Blue (Crayola)#245ceb
- Light Salmon#f2a47c
- Phthalo Blue#07108b
- Dolphin Gray#79888a
- Wild Blue Yonder#a5acd5
- Coffee#694a36
The palette consists of Semi dark, Light, Dark colors. Accent colors Light Salmon #f2a47c and Phthalo Blue #07108b. Palette has Cool, Warm colors temperature.
By lightness, this palette runs from #07108B (darkest) to #A5ACD5 (lightest). The lightness range is moderate.
Saturation is mixed — 1 muted and 3 vivid out of 6 colors.
Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).
Overall temperature among swatches leans cool (4 of 6).
HEX codes (sorted): #07108B, #245CEB, #694A36, #79888A, #A5ACD5, #F2A47C
Palette Design system ux branding visual identity has combination of 6 codes colors:
HEX: #245ceb, RGB: (36, 92, 235); HEX: #f2a47c, RGB: (242, 164, 124); HEX: #07108b, RGB: (7, 16, 139)
HEX: #79888a, RGB: (121, 136, 138); HEX: #a5acd5, RGB: (165, 172, 213); HEX: #694a36, RGB: (105, 74, 54)
Simplified version of palette colors
Tint of royalblue, Tint of lightsalmon, Shade of darkblue, Shade of Grey, Tint of lightsteelblue, Tint of saddlebrown
Color scheme was created by coolor
Colors codes in palette
Design system ux branding visual identity color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
|---|---|---|---|---|
| #245ceb | #245ceb | RGB(36, 92, 235) | Blue (Crayola) | — |
| #f2a47c | #f2a47c | RGB(242, 164, 124) | Light Salmon | — |
| #07108b | #07108b | RGB(7, 16, 139) | Phthalo Blue | — |
| #79888a | #79888a | RGB(121, 136, 138) | Dolphin Gray | — |
| #a5acd5 | #a5acd5 | RGB(165, 172, 213) | Wild Blue Yonder | — |
| #694a36 | #694a36 | RGB(105, 74, 54) | Coffee | — |
Color Palette Contrast
6 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
|---|---|---|
#245ceb | #79888a | 1.49 |
#245ceb | #694a36 | 1.44 |
#f2a47c | #79888a | 1.81 |
#f2a47c | #a5acd5 | 1.09 |
#07108b | #694a36 | 1.8 |
#79888a | #a5acd5 | 1.65 |
Image palette Design system ux branding visual identity png
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