Design system ux branding visual identity
- Blue (Crayola)#245ceb
- Light Salmon#f2a47c
- Phthalo Blue#07108b
- Dolphin Gray#79888a
- Wild Blue Yonder#a5acd5
- Coffee#694a36
Created at 03/30/2023 16:59
The palette consists of Semi dark, Light, Dark colors. Accent colors Light Salmon #f2a47c and Phthalo Blue #07108b. Palette has Cool, Warm, Neutral colors temperature.
By lightness, this palette runs from #07108B (darkest) to #F2A47C (lightest). The lightness range is moderate.
Saturation is mixed — 1 muted and 3 vivid out of 6 colors.
Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.
Overall temperature among swatches leans cool (3 of 6).
HEX codes (sorted): #07108B, #245CEB, #694A36, #79888A, #A5ACD5, #F2A47C
Palette Design system ux branding visual identity combines 6 color codes:
HEX: #245ceb, RGB: (36, 92, 235); HEX: #f2a47c, RGB: (242, 164, 124); HEX: #07108b, RGB: (7, 16, 139)
HEX: #79888a, RGB: (121, 136, 138); HEX: #a5acd5, RGB: (165, 172, 213); HEX: #694a36, RGB: (105, 74, 54)
Simplified version of palette colors
Shade of Royal Blue, Shade of Light Salmon, Tint of Dark Blue, Tint of Grey, Shade of Light Steel Blue, Shade of Saddle Brown
Color scheme was created by coolor
Color codes in palette
Design system ux branding visual identity color codes HEX, RGB information in table
Color Palette Contrast
6 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
|---|---|---|
#245ceb | #79888a | 1.49 |
#245ceb | #694a36 | 1.44 |
#f2a47c | #79888a | 1.81 |
#f2a47c | #a5acd5 | 1.09 |
#07108b | #694a36 | 1.8 |
#79888a | #a5acd5 | 1.65 |
Image palette Design system ux branding visual identity png
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