Logo mark business app branding colors palette
- Bright Navy Blue#1161de
- Blue Jeans#68a7e7
- Blue (Pantone)#0421a1
- Plump Purple#544ca9
- Blue Bell#a0a6d5
- Dark Slate Blue#443c84
Created at 04/02/2023 07:51
The palette consists of Semi dark, Light, Dark colors. Accent colors Bright Navy Blue #1161de and Blue (Pantone) #0421a1. Palette has Cool colors temperature.
By lightness, this palette runs from #0421A1 (darkest) to #A0A6D5 (lightest). The lightness range is moderate.
Saturation sits in a moderate mid-range, averaging 61% across the palette.
An analogous palette: its hues sit close together on the color wheel, within about 36°.
Overall temperature among swatches leans cool (6 of 6).
HEX codes (sorted): #0421A1, #1161DE, #443C84, #544CA9, #68A7E7, #A0A6D5
Palette Logo mark business app branding colors palette combines 6 color codes:
HEX: #1161de, RGB: (17, 97, 222); HEX: #68a7e7, RGB: (104, 167, 231); HEX: #0421a1, RGB: (4, 33, 161)
HEX: #544ca9, RGB: (84, 76, 169); HEX: #a0a6d5, RGB: (160, 166, 213); HEX: #443c84, RGB: (68, 60, 132)
Simplified version of palette colors
Shade of Royal Blue, Tint of Cornflower Blue, Tint of Medium Blue, Tint of Dark Slate Blue, Shade of Light Steel Blue, Shade of Dark Slate Blue
Color scheme was created by coolor
Color codes in palette
Logo mark business app branding colors palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
|---|---|---|---|---|
| #1161de | #1161de | RGB(17, 97, 222) | Bright Navy Blue | — |
| #68a7e7 | #68a7e7 | RGB(104, 167, 231) | Blue Jeans | — |
| #0421a1 | #0421a1 | RGB(4, 33, 161) | Blue (Pantone) | — |
| #544ca9 | #544ca9 | RGB(84, 76, 169) | Plump Purple | — |
| #a0a6d5 | #a0a6d5 | RGB(160, 166, 213) | Blue Bell | — |
| #443c84 | #443c84 | RGB(68, 60, 132) | Dark Slate Blue | — |
Color Palette Contrast
6 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
|---|---|---|
#1161de | #544ca9 | 1.26 |
#1161de | #443c84 | 1.7 |
#68a7e7 | #a0a6d5 | 1.07 |
#0421a1 | #544ca9 | 1.71 |
#0421a1 | #443c84 | 1.28 |
#544ca9 | #443c84 | 1.34 |
Image palette Logo mark business app branding colors palette png
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