Brand identity ecommerce connect logo branding colours

Created at 04/02/2023 07:55

The palette consists of Light, Semi dark colors. Accent colors Blue Cola #0b77e6 and Pale Cyan #7bd3fb. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0C3C6C (darkest) to #7BD3FB (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 14°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #0B77E6, #0C3C6C, #3C6271, #7BD3FB, #848C84, #9BB6C0

Palette Brand identity ecommerce connect logo branding colours combines 6 color codes:

HEX: #0b77e6, RGB: (11, 119, 230); HEX: #7bd3fb, RGB: (123, 211, 251); HEX: #0c3c6c, RGB: (12, 60, 108)

HEX: #848c84, RGB: (132, 140, 132); HEX: #9bb6c0, RGB: (155, 182, 192); HEX: #3c6271, RGB: (60, 98, 113)

Simplified version of palette colors

Shade of Steel Blue, Shade of Light Sky Blue, Shade of Dark Slate Blue, Tint of Grey, Shade of Light Blue, Tint of Dark Slate Gray

Color scheme was created by coolor

Color codes in palette

Brand identity ecommerce connect logo branding colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0b77e6	#0b77e6	RGB(11, 119, 230)	Blue Cola	—
#7bd3fb	#7bd3fb	RGB(123, 211, 251)	Pale Cyan	—
#0c3c6c	#0c3c6c	RGB(12, 60, 108)	Ateneo Blue	—
#848c84	#848c84	RGB(132, 140, 132)	Dolphin Gray	—
#9bb6c0	#9bb6c0	RGB(155, 182, 192)	Cadet Blue (Crayola)	—
#3c6271	#3c6271	RGB(60, 98, 113)	Deep Space Sparkle	—

6 color pairs have low contrast and need improvement which may impact readability.