Created at 04/10/2023 09:21
logo visual branding identity tech hex colors
- Ocean Blue#542dae
- Light Pastel Purple#ad95e3
- Deep Koamaru#30275b
- Roman Silver#8c849c
- American Silver#cdccd5
- Yankees Blue#242444
The palette consists of Light, Dark colors. Accent colors Ocean Blue #542dae and Light Pastel Purple #ad95e3. Palette has Cool, Neutral colors temperature.
By lightness, this palette runs from #242444 (darkest) to #CDCCD5 (lightest). The lightness range is wide.
Saturation is mixed — some muted swatches and some vivid accents.
Hue spacing suggests a mostly analogous cluster (loose heuristic, not a strict color-theory label).
Overall temperature among swatches leans cool.
HEX codes (sorted): #242444, #30275B, #542DAE, #8C849C, #AD95E3, #CDCCD5
Palette logo visual branding identity tech hex colors has combination of 6 codes colors:
HEX: #542dae, RGB: (84, 45, 174); HEX: #ad95e3, RGB: (173, 149, 227); HEX: #30275b, RGB: (48, 39, 91)
HEX: #8c849c, RGB: (140, 132, 156); HEX: #cdccd5, RGB: (205, 204, 213); HEX: #242444, RGB: (36, 36, 68)
Simplified version of palette colors
Tint of darkslateblue, Shade of mediumpurple, Shade of midnightblue, Shade of Grey, Tint of lightgrey, Shade of midnightblue
Color scheme was created by hex
Colors codes in palette
logo visual branding identity tech hex colors color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #542dae | #542dae | RGB(84, 45, 174) | Ocean Blue | — |
| #ad95e3 | #ad95e3 | RGB(173, 149, 227) | Light Pastel Purple | — |
| #30275b | #30275b | RGB(48, 39, 91) | Deep Koamaru | — |
| #8c849c | #8c849c | RGB(140, 132, 156) | Roman Silver | — |
| #cdccd5 | #cdccd5 | RGB(205, 204, 213) | American Silver | — |
| #242444 | #242444 | RGB(36, 36, 68) | Yankees Blue | — |
Color Palette Contrast
5 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#542dae | #30275b | 1.5 |
#542dae | #242444 | 1.67 |
#ad95e3 | #8c849c | 1.38 |
#ad95e3 | #cdccd5 | 1.61 |
#30275b | #242444 | 1.11 |
Image palette logo visual branding identity tech hex colors png
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