Vector identity branding tree plan logo minimal brand palette

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Created at 04/16/2023 06:56

The palette consists of Dark, Light colors. Accent colors Malachite #00dc64 and White #ffffff. Palette has Neutral, Cool colors temperature.

By lightness, this palette runs from #141414 (darkest) to #FFFFFF (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 93°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #00143C, #00DC64, #141414, #14143C, #14283C, #FFFFFF

Palette Vector identity branding tree plan logo minimal brand palette combines 6 color codes:

HEX: #141414, RGB: (20, 20, 20); HEX: #14143c, RGB: (20, 20, 60); HEX: #00dc64, RGB: (0, 220, 100)

HEX: #ffffff, RGB: (255, 255, 255); HEX: #00143c, RGB: (0, 20, 60); HEX: #14283c, RGB: (20, 40, 60)

Simplified version of palette colors

Tint of Black, Shade of Midnight Blue, Shade of Lime Green, White, Shade of Midnight Blue, Tint of Midnight Blue

Color scheme was created by raccoon

Color codes in palette

Vector identity branding tree plan logo minimal brand palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#141414	#141414	RGB(20, 20, 20)	Black	Sooty
#14143c	#14143c	RGB(20, 20, 60)	Cetacean Blue	—
#00dc64	#00dc64	RGB(0, 220, 100)	Malachite	—
#ffffff	#ffffff	RGB(255, 255, 255)	White	—
#00143c	#00143c	RGB(0, 20, 60)	Cetacean Blue	—
#14283c	#14283c	RGB(20, 40, 60)	Yankees Blue	—

7 color pairs have low contrast and need improvement which may impact readability.