Logotype minimalist logo brand identity modern

Created at 04/16/2023 07:14

The palette consists of Dark, Light colors. Accent colors White #ffffff and Azure #f0ffff. Palette has Neutral, Cool colors temperature.

By lightness, this palette runs from #141414 (darkest) to #FFFFFF (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 90°.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #141414, #141428, #3CDC8C, #3CDCA0, #F0FFFF, #FFFFFF

Palette Logotype minimalist logo brand identity modern combines 6 color codes:

HEX: #141414, RGB: (20, 20, 20); HEX: #ffffff, RGB: (255, 255, 255); HEX: #3cdca0, RGB: (60, 220, 160)

HEX: #141428, RGB: (20, 20, 40); HEX: #f0ffff, RGB: (240, 255, 255); HEX: #3cdc8c, RGB: (60, 220, 140)

Simplified version of palette colors

Tint of Black, White, Shade of Medium Aquamarine, Tint of Black, Azure, Shade of Medium Spring Green

Color scheme was created by raccoon

Color codes in palette

Logotype minimalist logo brand identity modern color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#141414	#141414	RGB(20, 20, 20)	Black	Sooty
#ffffff	#ffffff	RGB(255, 255, 255)	White	—
#3cdca0	#3cdca0	RGB(60, 220, 160)	Eucalyptus	—
#141428	#141428	RGB(20, 20, 40)	Eerie Black	—
#f0ffff	#f0ffff	RGB(240, 255, 255)	Azure	Vapor
#3cdc8c	#3cdc8c	RGB(60, 220, 140)	Eucalyptus	—

7 color pairs have low contrast and need improvement which may impact readability.