Graphic design letter logo gradient brand identity colors

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Created at 04/16/2023 16:07

The palette consists of Dark, Light colors. Accent colors Red #ff2800 and Azure #f0ffff. Palette has Neutral, Cool, Warm colors temperature.

By lightness, this palette runs from #001414 (darkest) to #FFFFFF (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Most swatches read as neutral in color temperature (4 of 6).

HEX codes (sorted): #001414, #001428, #141414, #F0FFFF, #FF2800, #FFFFFF

Palette Graphic design letter logo gradient brand identity colors combines 6 color codes:

HEX: #141414, RGB: (20, 20, 20); HEX: #001428, RGB: (0, 20, 40); HEX: #001414, RGB: (0, 20, 20)

HEX: #ffffff, RGB: (255, 255, 255); HEX: #ff2800, RGB: (255, 40, 0); HEX: #f0ffff, RGB: (240, 255, 255)

Simplified version of palette colors

Tint of Black, Tint of Black, Tint of Black, White, Tint of Red, Azure

Color scheme was created by coolor

Color codes in palette

Graphic design letter logo gradient brand identity colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#141414	#141414	RGB(20, 20, 20)	Black	Sooty
#001428	#001428	RGB(0, 20, 40)	Maastricht Blue	—
#001414	#001414	RGB(0, 20, 20)	Rich Black (FOGRA29)	—
#ffffff	#ffffff	RGB(255, 255, 255)	White	—
#ff2800	#ff2800	RGB(255, 40, 0)	Red	Ferrari Red
#f0ffff	#f0ffff	RGB(240, 255, 255)	Azure	Vapor

4 color pairs have low contrast and need improvement which may impact readability.