Created at 04/21/2023 13:26
Custom lettering brandmark identity design logo
- Black#141414
- White#ffffff
- Anti-Flash White#f0f0f0
- Granite Gray#646464
- Sonic Silver#787878
- Gainsboro#dcdcdc
The palette consists of Dark, Light, Semi dark colors. Accent colors White #ffffff and Anti-Flash White #f0f0f0. Palette has Neutral colors temperature.
By lightness, this palette runs from #141414 (darkest) to #FFFFFF (lightest). The lightness range is wide.
Overall saturation feels mostly muted (lower chroma) — 100% of colors are muted.
Most swatches are near-neutral or very low-chroma, so hue relationships are subtle.
Most swatches read as neutral in color temperature (6 of 6).
HEX codes (sorted): #141414, #646464, #787878, #DCDCDC, #F0F0F0, #FFFFFF
Palette Custom lettering brandmark identity design logo combines 6 color codes:
HEX: #141414, RGB: (20, 20, 20); HEX: #ffffff, RGB: (255, 255, 255); HEX: #f0f0f0, RGB: (240, 240, 240)
HEX: #646464, RGB: (100, 100, 100); HEX: #787878, RGB: (120, 120, 120); HEX: #dcdcdc, RGB: (220, 220, 220)
Simplified version of palette colors
Tint of Black, White, Shade of whitesmoke, Shade of dimgrey, Shade of Grey
Color scheme was created by colorhunt
Color codes in palette
Custom lettering brandmark identity design logo color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
|---|---|---|---|---|
| #141414 | #141414 | RGB(20, 20, 20) | Black | Sooty |
| #ffffff | #ffffff | RGB(255, 255, 255) | White | — |
| #f0f0f0 | #f0f0f0 | RGB(240, 240, 240) | Anti-Flash White | Gray94 |
| #646464 | #646464 | RGB(100, 100, 100) | Granite Gray | — |
| #787878 | #787878 | RGB(120, 120, 120) | Sonic Silver | Gray47 |
| #dcdcdc | #dcdcdc | RGB(220, 220, 220) | Gainsboro | — |
Color Palette Contrast
4 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
|---|---|---|
#ffffff | #f0f0f0 | 1.13 |
#ffffff | #dcdcdc | 1.37 |
#f0f0f0 | #dcdcdc | 1.2 |
#646464 | #787878 | 1.34 |
Image palette Custom lettering brandmark identity design logo png
Export Palette
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