Design system blueprint guidelines brand

Created at 04/23/2023 17:22

The palette consists of Dark, Light colors. Accent colors Black #141414 and Picton Blue #3cc8ff. Palette has Neutral, Cool colors temperature.

By lightness, this palette runs from #141414 (darkest) to #3CC8FF (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 5°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #00B4FF, #00C8FF, #141414, #14C8FF, #28C8FF, #3CC8FF

Palette Design system blueprint guidelines brand combines 6 color codes:

HEX: #141414, RGB: (20, 20, 20); HEX: #00b4ff, RGB: (0, 180, 255); HEX: #00c8ff, RGB: (0, 200, 255)

HEX: #3cc8ff, RGB: (60, 200, 255); HEX: #28c8ff, RGB: (40, 200, 255); HEX: #14c8ff, RGB: (20, 200, 255)

Simplified version of palette colors

Tint of Black, Shade of Deep Sky Blue, Tint of Deep Sky Blue, Tint of Deep Sky Blue, Tint of Deep Sky Blue, Tint of Deep Sky Blue

Color scheme was created by bad_colors

Color codes in palette

Design system blueprint guidelines brand color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#141414	#141414	RGB(20, 20, 20)	Black	Sooty
#00b4ff	#00b4ff	RGB(0, 180, 255)	Blue Bolt	—
#00c8ff	#00c8ff	RGB(0, 200, 255)	Vivid Sky Blue	—
#3cc8ff	#3cc8ff	RGB(60, 200, 255)	Picton Blue	—
#28c8ff	#28c8ff	RGB(40, 200, 255)	Spiro Disco Ball	—
#14c8ff	#14c8ff	RGB(20, 200, 255)	Spiro Disco Ball	—

10 color pairs have low contrast and need improvement which may impact readability.