Alphabet logo minimal graphic design letter mark colors

Created at 04/24/2023 13:32

The palette consists of Dark, Light, Semi dark colors. Accent colors Beige #fffff0 and Azure #f0ffff. Palette has Neutral, Cool colors temperature.

By lightness, this palette runs from #141414 (darkest) to #FFFFFF (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Most swatches read as neutral in color temperature (4 of 6).

HEX codes (sorted): #141414, #643CA0, #643CB4, #F0FFFF, #FFFFF0, #FFFFFF

Palette Alphabet logo minimal graphic design letter mark colors combines 6 color codes:

HEX: #141414, RGB: (20, 20, 20); HEX: #ffffff, RGB: (255, 255, 255); HEX: #643cb4, RGB: (100, 60, 180)

HEX: #643ca0, RGB: (100, 60, 160); HEX: #fffff0, RGB: (255, 255, 240); HEX: #f0ffff, RGB: (240, 255, 255)

Simplified version of palette colors

Tint of Black, White, Tint of Dark Slate Blue, Tint of Dark Slate Blue, Ivory, Azure

Color scheme was created by colourlock

Color codes in palette

Alphabet logo minimal graphic design letter mark colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#141414	#141414	RGB(20, 20, 20)	Black	Sooty
#ffffff	#ffffff	RGB(255, 255, 255)	White	—
#643cb4	#643cb4	RGB(100, 60, 180)	Plump Purple	—
#643ca0	#643ca0	RGB(100, 60, 160)	Purple Heart	—
#fffff0	#fffff0	RGB(255, 255, 240)	Beige	Ivory
#f0ffff	#f0ffff	RGB(240, 255, 255)	Azure	Vapor

4 color pairs have low contrast and need improvement which may impact readability.