Branding fly flight animal freedom palette

Created at 04/25/2023 08:43

The palette consists of Dark, Light colors. Accent colors Button Blue #28b4ff and Smoky Black #141400. Palette has Neutral, Cool colors temperature.

By lightness, this palette runs from #141400 (darkest) to #28B4FF (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 12°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #001428, #141400, #141414, #28B4F0, #28B4FF, #3CA0DC

Palette Branding fly flight animal freedom palette combines 6 color codes:

HEX: #141414, RGB: (20, 20, 20); HEX: #28b4ff, RGB: (40, 180, 255); HEX: #141400, RGB: (20, 20, 0)

HEX: #001428, RGB: (0, 20, 40); HEX: #28b4f0, RGB: (40, 180, 240); HEX: #3ca0dc, RGB: (60, 160, 220)

Simplified version of palette colors

Tint of Black, Tint of Deep Sky Blue, Tint of Black, Tint of Black, Tint of Deep Sky Blue, Tint of Dodger Blue

Color scheme was created by colorstudio

Color codes in palette

Branding fly flight animal freedom palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#141414	#141414	RGB(20, 20, 20)	Black	Sooty
#28b4ff	#28b4ff	RGB(40, 180, 255)	Button Blue	—
#141400	#141400	RGB(20, 20, 0)	Smoky Black	—
#001428	#001428	RGB(0, 20, 40)	Maastricht Blue	—
#28b4f0	#28b4f0	RGB(40, 180, 240)	Button Blue	—
#3ca0dc	#3ca0dc	RGB(60, 160, 220)	Tufts Blue	—

6 color pairs have low contrast and need improvement which may impact readability.