Development code logotype brand identity colors palette

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Created at 04/25/2023 17:57

The palette consists of Dark, Light colors. Accent colors Robin Egg Blue #00dcc8 and White #ffffff. Palette has Neutral, Cool colors temperature.

By lightness, this palette runs from #001428 (darkest) to #FFFFFF (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 35°.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #001428, #00B4FF, #00DCC8, #141414, #F0F0F0, #FFFFFF

Palette Development code logotype brand identity colors palette combines 6 color codes:

HEX: #141414, RGB: (20, 20, 20); HEX: #00dcc8, RGB: (0, 220, 200); HEX: #ffffff, RGB: (255, 255, 255)

HEX: #00b4ff, RGB: (0, 180, 255); HEX: #001428, RGB: (0, 20, 40); HEX: #f0f0f0, RGB: (240, 240, 240)

Simplified version of palette colors

Tint of Black, Shade of Turquoise, White, Shade of Deep Sky Blue, Tint of Black, Shade of White Smoke

Color scheme was created by coolor

Color codes in palette

Development code logotype brand identity colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#141414	#141414	RGB(20, 20, 20)	Black	Sooty
#00dcc8	#00dcc8	RGB(0, 220, 200)	Robin Egg Blue	—
#ffffff	#ffffff	RGB(255, 255, 255)	White	—
#00b4ff	#00b4ff	RGB(0, 180, 255)	Blue Bolt	—
#001428	#001428	RGB(0, 20, 40)	Maastricht Blue	—
#f0f0f0	#f0f0f0	RGB(240, 240, 240)	Anti-Flash White	Gray94

5 color pairs have low contrast and need improvement which may impact readability.