Branding fintech paper folded

Created at 04/27/2023 19:56

The palette consists of Dark, Light colors. Accent colors UCLA Gold #ffb400 and Ivory #fffff0. Palette has Neutral, Warm colors temperature.

By lightness, this palette runs from #141414 (darkest) to #FFFFFF (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 50°.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #141414, #FF3C14, #FF8C00, #FFB400, #FFFFF0, #FFFFFF

Palette Branding fintech paper folded combines 6 color codes:

HEX: #141414, RGB: (20, 20, 20); HEX: #ffffff, RGB: (255, 255, 255); HEX: #ff3c14, RGB: (255, 60, 20)

HEX: #ffb400, RGB: (255, 180, 0); HEX: #ff8c00, RGB: (255, 140, 0); HEX: #fffff0, RGB: (255, 255, 240)

Simplified version of palette colors

Tint of Black, White, Shade of Orange Red, Tint of Orange, Dark Orange, Ivory

Color scheme was created by hex

Color codes in palette

Branding fintech paper folded color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#141414	#141414	RGB(20, 20, 20)	Black	Sooty
#ffffff	#ffffff	RGB(255, 255, 255)	White	—
#ff3c14	#ff3c14	RGB(255, 60, 20)	Electric Orange	—
#ffb400	#ffb400	RGB(255, 180, 0)	UCLA Gold	—
#ff8c00	#ff8c00	RGB(255, 140, 0)	Darkorange	Sun Crete
#fffff0	#fffff0	RGB(255, 255, 240)	Ivory	Ivory1

6 color pairs have low contrast and need improvement which may impact readability.