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  2. Mark identity branding symbol colors

Mark identity branding symbol colors

  • Black
    #141414
  • Columbia Blue
    #c8dcdc
  • Yankees Blue
    #14283c
  • Eerie Black
    #141428
  • Lapis Lazuli
    #2878a0
  • Dark Lavender
    #64508c
  42
Created at 04/27/2023 22:07
bycolorslib
The palette consists of Dark, Light, Semi dark colors. Accent colors Black #141414 and Lapis Lazuli #2878a0. Palette has Neutral, Cool colors temperature.

By lightness, this palette runs from #141414 (darkest) to #C8DCDC (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 1 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 80°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #141414, #141428, #14283C, #2878A0, #64508C, #C8DCDC

Palette Mark identity branding symbol colors combines 6 color codes:
HEX: #141414, RGB: (20, 20, 20); HEX: #c8dcdc, RGB: (200, 220, 220); HEX: #14283c, RGB: (20, 40, 60)
HEX: #141428, RGB: (20, 20, 40); HEX: #2878a0, RGB: (40, 120, 160); HEX: #64508c, RGB: (100, 80, 140)
Simplified version of palette colors
Tint of Black, Tint of Powder Blue, Tint of Midnight Blue, Tint of Black, Shade of Steel Blue, Tint of Dark Slate Blue
Color scheme was created by colorslib

Color codes in palette

Mark identity branding symbol colors color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#141414 #141414 RGB(20, 20, 20)BlackSooty
#c8dcdc #c8dcdc RGB(200, 220, 220)Columbia Blue—
#14283c #14283c RGB(20, 40, 60)Yankees Blue—
#141428 #141428 RGB(20, 20, 40)Eerie Black—
#2878a0 #2878a0 RGB(40, 120, 160)Lapis Lazuli—
#64508c #64508c RGB(100, 80, 140)Dark Lavender—

Color Palette Contrast

4 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#141414
#14283c
1.22
#141414
#141428
1.01
#14283c
#141428
1.2
#2878a0
#64508c
1.39

Image palette Mark identity branding symbol colors png

Mark identity branding symbol colors - #256302
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