Brand identity visual logo design colors

Created at 04/30/2023 14:56

The palette consists of Dark, Light colors. Accent colors Alice Blue #f0f0ff and Mindaro #dcffa0. Palette has Neutral, Cool colors temperature.

By lightness, this palette runs from #141414 (darkest) to #F0F0FF (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #141414, #141450, #A0C8FF, #DCFFA0, #F0F0FF, #FFDCF0

Palette Brand identity visual logo design colors combines 6 color codes:

HEX: #141414, RGB: (20, 20, 20); HEX: #141450, RGB: (20, 20, 80); HEX: #f0f0ff, RGB: (240, 240, 255)

HEX: #a0c8ff, RGB: (160, 200, 255); HEX: #dcffa0, RGB: (220, 255, 160); HEX: #ffdcf0, RGB: (255, 220, 240)

Simplified version of palette colors

Tint of Black, Shade of Midnight Blue, Tint of Lavender, Tint of Light Steel Blue, Tint of Pale Green, Tint of Thistle

Color scheme was created by raccoon

Color codes in palette

Brand identity visual logo design colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#141414	#141414	RGB(20, 20, 20)	Black	Sooty
#141450	#141450	RGB(20, 20, 80)	Space Cadet	—
#f0f0ff	#f0f0ff	RGB(240, 240, 255)	Alice Blue	—
#a0c8ff	#a0c8ff	RGB(160, 200, 255)	Baby Blue Eyes	—
#dcffa0	#dcffa0	RGB(220, 255, 160)	Mindaro	—
#ffdcf0	#ffdcf0	RGB(255, 220, 240)	Pink Lace	—

7 color pairs have low contrast and need improvement which may impact readability.