Branding visual identity monogram letter mark lettermarklogo colors palette

Created at 04/30/2023 18:23

The palette consists of Dark, Light colors. Accent colors Black #141414 and Smoky Black #002800. Palette has Neutral, Cool colors temperature.

By lightness, this palette runs from #001400 (darkest) to #28F064 (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 22°.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #001400, #001414, #002800, #141414, #14F064, #28F064

Palette Branding visual identity monogram letter mark lettermarklogo colors palette combines 6 color codes:

HEX: #141414, RGB: (20, 20, 20); HEX: #001414, RGB: (0, 20, 20); HEX: #28f064, RGB: (40, 240, 100)

HEX: #14f064, RGB: (20, 240, 100); HEX: #001400, RGB: (0, 20, 0); HEX: #002800, RGB: (0, 40, 0)

Simplified version of palette colors

Tint of Black, Tint of Black, Tint of Spring Green, Shade of Spring Green, Tint of Black, Shade of Dark Green

Color scheme was created by bad_colors

Color codes in palette

Branding visual identity monogram letter mark lettermarklogo colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#141414	#141414	RGB(20, 20, 20)	Black	Sooty
#001414	#001414	RGB(0, 20, 20)	Rich Black (FOGRA29)	—
#28f064	#28f064	RGB(40, 240, 100)	UFO Green	—
#14f064	#14f064	RGB(20, 240, 100)	Malachite	—
#001400	#001400	RGB(0, 20, 0)	Vampire Black	—
#002800	#002800	RGB(0, 40, 0)	Smoky Black	—

7 color pairs have low contrast and need improvement which may impact readability.