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  2. Branding identity vector illustration palette
Created at 05/06/2023 17:50
bybad_colors
  51

Branding identity vector illustration palette

  • Black
    #141414
  • Medium Carmine
    #b43c3c
  • Deep Moss Green
    #3c643c
  • China Pink
    #dc64a0
  • Ruddy Pink
    #dc8ca0
  • Magenta (Pantone)
    #dc3c78
The palette consists of Dark, Semi dark, Light colors. Accent colors Deep Moss Green #3c643c and Magenta (Pantone) #dc3c78. Palette has Neutral, Warm colors temperature.

By lightness, this palette runs from #141414 (darkest) to #DC8CA0 (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans warm.

HEX codes (sorted): #141414, #3C643C, #B43C3C, #DC3C78, #DC64A0, #DC8CA0

Palette Branding identity vector illustration palette has combination of 6 codes colors:
HEX: #141414, RGB: (20, 20, 20); HEX: #b43c3c, RGB: (180, 60, 60); HEX: #3c643c, RGB: (60, 100, 60)
HEX: #dc64a0, RGB: (220, 100, 160); HEX: #dc8ca0, RGB: (220, 140, 160); HEX: #dc3c78, RGB: (220, 60, 120)
Simplified version of palette colors
Shade of Black, Shade of brown, Tint of darkolivegreen, Tint of palevioletred, Shade of palevioletred, Shade of deeppink
Color scheme was created by bad_colors

Colors codes in palette

Branding identity vector illustration palette color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#141414 #141414 RGB(20, 20, 20)BlackSooty
#b43c3c #b43c3c RGB(180, 60, 60)Medium Carmine—
#3c643c #3c643c RGB(60, 100, 60)Deep Moss Green—
#dc64a0 #dc64a0 RGB(220, 100, 160)China Pink—
#dc8ca0 #dc8ca0 RGB(220, 140, 160)Ruddy Pink—
#dc3c78 #dc3c78 RGB(220, 60, 120)Magenta (Pantone)—

Color Palette Contrast

7 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#b43c3c
#3c643c
1.18
#b43c3c
#dc64a0
1.74
#b43c3c
#dc3c78
1.35
#3c643c
#dc3c78
1.61
#dc64a0
#dc8ca0
1.3
#dc64a0
#dc3c78
1.28

Image palette Branding identity vector illustration palette png

Branding identity vector illustration palette - #257628
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