Crops logo ui visual identity design

Created at 05/07/2023 18:34

The palette consists of Dark, Light colors. Accent colors Bone #dcdcc8 and White #ffffff. Palette has Neutral, Warm colors temperature.

By lightness, this palette runs from #141414 (darkest) to #FFFFFF (lightest). The lightness range is wide.

Overall saturation feels mostly muted (lower chroma) — 100% of colors are muted.

Only one color carries a distinct hue; the rest are neutrals or grays.

Most swatches read as neutral in color temperature (5 of 6).

HEX codes (sorted): #141414, #C8C8C8, #DCDCC8, #DCDCDC, #F0F0F0, #FFFFFF

Palette Crops logo ui visual identity design combines 6 color codes:

HEX: #141414, RGB: (20, 20, 20); HEX: #f0f0f0, RGB: (240, 240, 240); HEX: #dcdcdc, RGB: (220, 220, 220)

HEX: #c8c8c8, RGB: (200, 200, 200); HEX: #dcdcc8, RGB: (220, 220, 200); HEX: #ffffff, RGB: (255, 255, 255)

Simplified version of palette colors

Tint of Black, Shade of White Smoke, Gainsboro, Tint of Silver, Shade of Beige, White

Color scheme was created by colorstudio

Color codes in palette

Crops logo ui visual identity design color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#141414	#141414	RGB(20, 20, 20)	Black	Sooty
#f0f0f0	#f0f0f0	RGB(240, 240, 240)	Anti-Flash White	Gray94
#dcdcdc	#dcdcdc	RGB(220, 220, 220)	Gainsboro	—
#c8c8c8	#c8c8c8	RGB(200, 200, 200)	Chinese Silver	—
#dcdcc8	#dcdcc8	RGB(220, 220, 200)	Bone	—
#ffffff	#ffffff	RGB(255, 255, 255)	White	—

10 color pairs have low contrast and need improvement which may impact readability.