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Created at 05/08/2023 09:47
Mark modern red branding palette
- White#ffffff
- Desert Sand#f0c8b4
- American Bronze#3c1400
- Electric Orange#ff3c14
- UE Red#b40000
- Anti-Flash White#f0f0f0
The palette consists of Light, Dark, Semi dark colors. Accent colors Electric Orange #ff3c14 and UE Red #b40000. Palette has Neutral, Warm colors temperature.
By lightness, this palette runs from #3C1400 (darkest) to #FFFFFF (lightest). The lightness range is wide.
Overall saturation feels vivid (higher chroma).
Hue spacing suggests a mostly analogous cluster (loose heuristic, not a strict color-theory label).
Overall temperature among swatches leans warm.
HEX codes (sorted): #3C1400, #B40000, #F0C8B4, #F0F0F0, #FF3C14, #FFFFFF
Palette Mark modern red branding palette has combination of 6 codes colors:
HEX: #ffffff, RGB: (255, 255, 255); HEX: #f0c8b4, RGB: (240, 200, 180); HEX: #3c1400, RGB: (60, 20, 0)
HEX: #ff3c14, RGB: (255, 60, 20); HEX: #b40000, RGB: (180, 0, 0); HEX: #f0f0f0, RGB: (240, 240, 240)
Simplified version of palette colors
White, Tint of peachpuff, Tint of Maroon, Tint of orangered, Tint of firebrick, Tint of whitesmoke
Color scheme was created by colorswall
Colors codes in palette
Mark modern red branding palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #ffffff | #ffffff | RGB(255, 255, 255) | White | — |
| #f0c8b4 | #f0c8b4 | RGB(240, 200, 180) | Desert Sand | — |
| #3c1400 | #3c1400 | RGB(60, 20, 0) | American Bronze | — |
| #ff3c14 | #ff3c14 | RGB(255, 60, 20) | Electric Orange | — |
| #b40000 | #b40000 | RGB(180, 0, 0) | UE Red | — |
| #f0f0f0 | #f0f0f0 | RGB(240, 240, 240) | Anti-Flash White | Gray94 |
Color Palette Contrast
3 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#ffffff | #f0c8b4 | 1.54 |
#ffffff | #f0f0f0 | 1.13 |
#f0c8b4 | #f0f0f0 | 1.35 |
Image palette Mark modern red branding palette png
Export Palette
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