Modern dlogo brand identity logomark hex colors

Created at 05/09/2023 08:36

The palette consists of Light, Dark colors. Accent colors White #ffffff and Hello Summer #50b4ff. Palette has Neutral, Cool colors temperature.

By lightness, this palette runs from #141414 (darkest) to #FFFFFF (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 9°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #141414, #288CFF, #3CA0FF, #3CB4FF, #50B4FF, #FFFFFF

Palette Modern dlogo brand identity logomark hex colors combines 6 color codes:

HEX: #ffffff, RGB: (255, 255, 255); HEX: #141414, RGB: (20, 20, 20); HEX: #3ca0ff, RGB: (60, 160, 255)

HEX: #3cb4ff, RGB: (60, 180, 255); HEX: #50b4ff, RGB: (80, 180, 255); HEX: #288cff, RGB: (40, 140, 255)

Simplified version of palette colors

White, Tint of Black, Tint of Dodger Blue, Tint of Deep Sky Blue, Tint of Deep Sky Blue, Tint of Dodger Blue

Color scheme was created by colorswall

Color codes in palette

Modern dlogo brand identity logomark hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ffffff	#ffffff	RGB(255, 255, 255)	White	—
#141414	#141414	RGB(20, 20, 20)	Black	Sooty
#3ca0ff	#3ca0ff	RGB(60, 160, 255)	Brilliant Azure	—
#3cb4ff	#3cb4ff	RGB(60, 180, 255)	Picton Blue	—
#50b4ff	#50b4ff	RGB(80, 180, 255)	Hello Summer	—
#288cff	#288cff	RGB(40, 140, 255)	Dodger Blue	—

6 color pairs have low contrast and need improvement which may impact readability.