Logo mark icon logotype branding palette

Created at 05/10/2023 06:06

The palette consists of Light, Dark colors. Accent colors Candy Apple Red #f01400 and Azure #f0ffff. Palette has Neutral, Warm colors temperature.

By lightness, this palette runs from #000000 (darkest) to #FFFFFF (lightest). The lightness range is wide.

Overall saturation feels mostly muted (lower chroma) — 67% of colors are muted.

Most swatches are near-neutral or very low-chroma, so hue relationships are subtle.

Most swatches read as neutral in color temperature (5 of 6).

HEX codes (sorted): #000000, #141414, #F01400, #F0F0F0, #F0FFFF, #FFFFFF

Palette Logo mark icon logotype branding palette combines 6 color codes:

HEX: #ffffff, RGB: (255, 255, 255); HEX: #000000, RGB: (0, 0, 0); HEX: #f01400, RGB: (240, 20, 0)

HEX: #141414, RGB: (20, 20, 20); HEX: #f0f0f0, RGB: (240, 240, 240); HEX: #f0ffff, RGB: (240, 255, 255)

Simplified version of palette colors

White, Black, Tint of Red, Tint of Black, Shade of White Smoke, Azure

Color scheme was created by bad_colors

Color codes in palette

Logo mark icon logotype branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ffffff	#ffffff	RGB(255, 255, 255)	White	—
#000000	#000000	RGB(0, 0, 0)	Black	—
#f01400	#f01400	RGB(240, 20, 0)	Candy Apple Red	—
#141414	#141414	RGB(20, 20, 20)	Black	Sooty
#f0f0f0	#f0f0f0	RGB(240, 240, 240)	Anti-Flash White	Gray94
#f0ffff	#f0ffff	RGB(240, 255, 255)	Azure	Vapor

4 color pairs have low contrast and need improvement which may impact readability.