Created at 05/11/2023 12:36
  23

Mark card logotype design

  • Black
    #141414
  • White
    #ffffff
  • Gunmetal
    #28283c
  • Gainsboro
    #dcdcdc
  • Picton Blue
    #50c8ff
  • Yankees Blue
    #14283c
The palette consists of Dark, Light colors. Accent colors White #ffffff and Picton Blue #50c8ff. Palette has Neutral, Cool colors temperature.

By lightness, this palette runs from #141414 (darkest) to #FFFFFF (lightest). The lightness range is wide.

Overall saturation feels mostly muted (lower chroma).

Hue spacing suggests a mostly analogous cluster (loose heuristic, not a strict color-theory label).

Overall temperature among swatches leans cool.

HEX codes (sorted): #141414, #14283C, #28283C, #50C8FF, #DCDCDC, #FFFFFF

Palette Mark card logotype design has combination of 6 codes colors:
HEX: #141414, RGB: (20, 20, 20); HEX: #ffffff, RGB: (255, 255, 255); HEX: #28283c, RGB: (40, 40, 60)
HEX: #dcdcdc, RGB: (220, 220, 220); HEX: #50c8ff, RGB: (80, 200, 255); HEX: #14283c, RGB: (20, 40, 60)
Simplified version of palette colors
Shade of Black, White, Shade of Black, Shade of deepskyblue, Shade of midnightblue
Color scheme was created by raccoon

Colors codes in palette

Mark card logotype design color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#141414 #141414 RGB(20, 20, 20)BlackSooty
#ffffff #ffffff RGB(255, 255, 255)White
#28283c #28283c RGB(40, 40, 60)Gunmetal
#dcdcdc #dcdcdc RGB(220, 220, 220)Gainsboro
#50c8ff #50c8ff RGB(80, 200, 255)Picton Blue
#14283c #14283c RGB(20, 40, 60)Yankees Blue

Color Palette Contrast

6 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#141414
#28283c
1.27
#141414
#14283c
1.22
#ffffff
#dcdcdc
1.37
#ffffff
#50c8ff
1.9
#28283c
#14283c
1.04
#dcdcdc
#50c8ff
1.38

Image palette Mark card logotype design png