Web design layout art direction branding colors

Created at 05/11/2023 21:49

The palette consists of Light, Dark colors. Accent colors Dandelion #f0dc28 and Saffron #f0c828. Palette has Neutral, Warm colors temperature.

By lightness, this palette runs from #000000 (darkest) to #FFFFFF (lightest). The lightness range is wide.

Overall saturation feels mostly muted (lower chroma) — 67% of colors are muted.

Most swatches are near-neutral or very low-chroma, so hue relationships are subtle.

Most swatches read as neutral in color temperature (4 of 6).

HEX codes (sorted): #000000, #C8C8C8, #F0C828, #F0DC28, #F0F0F0, #FFFFFF

Palette Web design layout art direction branding colors combines 6 color codes:

HEX: #ffffff, RGB: (255, 255, 255); HEX: #f0dc28, RGB: (240, 220, 40); HEX: #000000, RGB: (0, 0, 0)

HEX: #f0f0f0, RGB: (240, 240, 240); HEX: #f0c828, RGB: (240, 200, 40); HEX: #c8c8c8, RGB: (200, 200, 200)

Simplified version of palette colors

White, Tint of Gold, Black, Shade of White Smoke, Shade of Gold, Tint of Silver

Color scheme was created by colorstudio

Color codes in palette

Web design layout art direction branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ffffff	#ffffff	RGB(255, 255, 255)	White	—
#f0dc28	#f0dc28	RGB(240, 220, 40)	Dandelion	—
#000000	#000000	RGB(0, 0, 0)	Black	—
#f0f0f0	#f0f0f0	RGB(240, 240, 240)	Anti-Flash White	Gray94
#f0c828	#f0c828	RGB(240, 200, 40)	Saffron	—
#c8c8c8	#c8c8c8	RGB(200, 200, 200)	Chinese Silver	—

10 color pairs have low contrast and need improvement which may impact readability.