Branding illustration design graphic palette

Created at 05/13/2023 18:07

The palette consists of Dark, Semi dark colors. Accent colors Mud #78503c and Van Dyke Brown #643c28. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #282828 (darkest) to #78503C (lightest). The lightness range is relatively narrow.

Overall saturation feels mostly muted (lower chroma) — 67% of colors are muted.

An analogous palette: its hues sit close together on the color wheel, within about 20°.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #282828, #3C2828, #3C3C3C, #643C28, #643C3C, #78503C

Palette Branding illustration design graphic palette combines 6 color codes:

HEX: #3c2828, RGB: (60, 40, 40); HEX: #78503c, RGB: (120, 80, 60); HEX: #643c28, RGB: (100, 60, 40)

HEX: #3c3c3c, RGB: (60, 60, 60); HEX: #643c3c, RGB: (100, 60, 60); HEX: #282828, RGB: (40, 40, 40)

Simplified version of palette colors

Tint of Black, Tint of Saddle Brown, Shade of Saddle Brown, Shade of Dark Slate Gray, Shade of Brown, Tint of Black

Color scheme was created by colourlock

Color codes in palette

Branding illustration design graphic palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#3c2828	#3c2828	RGB(60, 40, 40)	Temptress	—
#78503c	#78503c	RGB(120, 80, 60)	Mud	—
#643c28	#643c28	RGB(100, 60, 40)	Van Dyke Brown	—
#3c3c3c	#3c3c3c	RGB(60, 60, 60)	Black Olive	—
#643c3c	#643c3c	RGB(100, 60, 60)	Deep Coffee	—
#282828	#282828	RGB(40, 40, 40)	Black	Dire Wolf

14 color pairs have low contrast and need improvement which may impact readability.