Unfold agency colors brandbook palette

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Created at 01/08/2020 12:01

The palette consists of Light, Dark, Semi dark colors. Accent colors #048bdc and #f36c53. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #043A64 (darkest) to #9AAAB2 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #043A64, #048BDC, #74633F, #8C4C4C, #9AAAB2, #F36C53

Palette Unfold agency colors brandbook palette combines 6 color codes:

HEX: #048bdc, RGB: (4, 139, 220); HEX: #f36c53, RGB: (243, 108, 83); HEX: #043a64, RGB: (4, 58, 100)

HEX: #8c4c4c, RGB: (140, 76, 76); HEX: #9aaab2, RGB: (154, 170, 178); HEX: #74633f, RGB: (116, 99, 63)

Simplified version of palette colors

Shade of Dodger Blue, Tint of Tomato, Shade of Dark Slate Blue, Tint of Brown, Shade of Dark Gray, Tint of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Unfold agency colors brandbook palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#048bdc	#048bdc	RGB(4, 139, 220)	—	—
#f36c53	#f36c53	RGB(243, 108, 83)	—	—
#043a64	#043a64	RGB(4, 58, 100)	—	—
#8c4c4c	#8c4c4c	RGB(140, 76, 76)	—	—
#9aaab2	#9aaab2	RGB(154, 170, 178)	—	—
#74633f	#74633f	RGB(116, 99, 63)	—	—

8 color pairs have low contrast and need improvement which may impact readability.