Unfold agency colors brandbook palette

The palette consists of Light, Dark, Semi dark colors. Accent colors #048bdc and #f36c53. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #043A64 (darkest) to #9AAAB2 (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Warm and cool swatches are fairly balanced.

HEX codes (sorted): #043A64, #048BDC, #74633F, #8C4C4C, #9AAAB2, #F36C53

Palette Unfold agency colors brandbook palette has combination of 6 codes colors:

HEX: #048bdc, RGB: (4, 139, 220); HEX: #f36c53, RGB: (243, 108, 83); HEX: #043a64, RGB: (4, 58, 100)

HEX: #8c4c4c, RGB: (140, 76, 76); HEX: #9aaab2, RGB: (154, 170, 178); HEX: #74633f, RGB: (116, 99, 63)

Simplified version of palette colors

Tint of dodgerblue, Shade of tomato, Tint of darkslateblue, Shade of brown, Tint of darkgrey, Shade of darkolivegreen

Color scheme was created by colorswall

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Colors codes in palette

Unfold agency colors brandbook palette color codes HEX, RGB information in table

8 color pairs have low contrast and need improvement which may impact readability.