Branding logo visual identity type palette
- White#ffffff
- Black#141414
- Alice Blue#f0f0ff
- Space Cadet#141464
- Blue (Crayola)#2864ff
- Baby Blue Eyes#a0b4ff
Created at 05/15/2023 09:32
The palette consists of Light, Dark, Semi dark colors. Accent colors White #ffffff and Alice Blue #f0f0ff. Palette has Neutral, Cool colors temperature.
By lightness, this palette runs from #141414 (darkest) to #FFFFFF (lightest). The lightness range is wide.
Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.
An analogous palette: its hues sit close together on the color wheel, within about 17°.
Overall temperature among swatches leans cool (3 of 6).
HEX codes (sorted): #141414, #141464, #2864FF, #A0B4FF, #F0F0FF, #FFFFFF
Palette Branding logo visual identity type palette combines 6 color codes:
HEX: #ffffff, RGB: (255, 255, 255); HEX: #141414, RGB: (20, 20, 20); HEX: #f0f0ff, RGB: (240, 240, 255)
HEX: #141464, RGB: (20, 20, 100); HEX: #2864ff, RGB: (40, 100, 255); HEX: #a0b4ff, RGB: (160, 180, 255)
Simplified version of palette colors
White, Tint of Black, Tint of Lavender, Shade of Midnight Blue, Shade of Royal Blue, Shade of Light Steel Blue
Color scheme was created by colorswall
Color codes in palette
Branding logo visual identity type palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
|---|---|---|---|---|
| #ffffff | #ffffff | RGB(255, 255, 255) | White | — |
| #141414 | #141414 | RGB(20, 20, 20) | Black | Sooty |
| #f0f0ff | #f0f0ff | RGB(240, 240, 255) | Alice Blue | — |
| #141464 | #141464 | RGB(20, 20, 100) | Space Cadet | — |
| #2864ff | #2864ff | RGB(40, 100, 255) | Blue (Crayola) | — |
| #a0b4ff | #a0b4ff | RGB(160, 180, 255) | Baby Blue Eyes | — |
Color Palette Contrast
3 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
|---|---|---|
#ffffff | #f0f0ff | 1.12 |
#141414 | #141464 | 1.15 |
#f0f0ff | #a0b4ff | 1.77 |
Image palette Branding logo visual identity type palette png
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