Branding design concept green and identity palette

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Created at 01/08/2020 12:17

The palette consists of Light, Semi dark colors. Accent colors #ebfcb4 and #046453. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #046453 (darkest) to #EBFCB4 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #046453, #3D8C64, #60A178, #A6C58F, #BC6C4A, #EBFCB4

Palette Branding design concept green and identity palette combines 6 color codes:

HEX: #bc6c4a, RGB: (188, 108, 74); HEX: #ebfcb4, RGB: (235, 252, 180); HEX: #046453, RGB: (4, 100, 83)

HEX: #60a178, RGB: (96, 161, 120); HEX: #a6c58f, RGB: (166, 197, 143); HEX: #3d8c64, RGB: (61, 140, 100)

Simplified version of palette colors

Tint of Chocolate, Tint of Pale Goldenrod, Shade of Dark Slate Gray, Tint of Medium Sea Green, Tint of Dark Sea Green, Tint of Sea Green

Color scheme was created by colorswall

Color codes in palette

Branding design concept green and identity palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#bc6c4a	#bc6c4a	RGB(188, 108, 74)	—	—
#ebfcb4	#ebfcb4	RGB(235, 252, 180)	—	—
#046453	#046453	RGB(4, 100, 83)	—	—
#60a178	#60a178	RGB(96, 161, 120)	—	—
#a6c58f	#a6c58f	RGB(166, 197, 143)	—	—
#3d8c64	#3d8c64	RGB(61, 140, 100)	—	—

7 color pairs have low contrast and need improvement which may impact readability.