Logo designer brand identity design branding and hex colors
- Smoky Black#140014
- Black#141414
- Chinese Black#140028
- White#ffffff
- Pansy Purple#781450
- Rich Black (FOGRA29)#000014
Created at 05/23/2023 05:53
The palette consists of Dark, Light colors. Accent colors Smoky Black #140014 and Chinese Black #140028. Palette has Neutral, Cool, Warm colors temperature.
By lightness, this palette runs from #000014 (darkest) to #FFFFFF (lightest). The lightness range is wide.
Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.
An analogous palette: its hues sit close together on the color wheel, within about 54°.
Most swatches read as neutral in color temperature (4 of 6).
HEX codes (sorted): #000014, #140014, #140028, #141414, #781450, #FFFFFF
Palette Logo designer brand identity design branding and hex colors combines 6 color codes:
HEX: #140014, RGB: (20, 0, 20); HEX: #141414, RGB: (20, 20, 20); HEX: #140028, RGB: (20, 0, 40)
HEX: #ffffff, RGB: (255, 255, 255); HEX: #781450, RGB: (120, 20, 80); HEX: #000014, RGB: (0, 0, 20)
Simplified version of palette colors
Tint of Black, Tint of Black, Shade of Midnight Blue, White, Tint of Purple, Tint of Black
Color scheme was created by colourlock
Color codes in palette
Logo designer brand identity design branding and hex colors color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
|---|---|---|---|---|
| #140014 | #140014 | RGB(20, 0, 20) | Smoky Black | — |
| #141414 | #141414 | RGB(20, 20, 20) | Black | Sooty |
| #140028 | #140028 | RGB(20, 0, 40) | Chinese Black | — |
| #ffffff | #ffffff | RGB(255, 255, 255) | White | — |
| #781450 | #781450 | RGB(120, 20, 80) | Pansy Purple | — |
| #000014 | #000014 | RGB(0, 0, 20) | Rich Black (FOGRA29) | — |
Color Palette Contrast
10 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
|---|---|---|
#140014 | #141414 | 1.09 |
#140014 | #140028 | 1.01 |
#140014 | #781450 | 1.93 |
#140014 | #000014 | 1.02 |
#141414 | #140028 | 1.07 |
#141414 | #781450 | 1.76 |
Image palette Logo designer brand identity design branding and hex colors png
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