Letter logo visual identity designer colors palette

Created at 05/24/2023 13:33

The palette consists of Light colors. Accent colors Alice Blue #f0f0ff and Light Cyan #dcffff. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #28A0DC (darkest) to #DCFFFF (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 100% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 60°.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #28A0DC, #28A0F0, #28B4F0, #DCF0FF, #DCFFFF, #F0F0FF

Palette Letter logo visual identity designer colors palette combines 6 color codes:

HEX: #28a0f0, RGB: (40, 160, 240); HEX: #f0f0ff, RGB: (240, 240, 255); HEX: #28b4f0, RGB: (40, 180, 240)

HEX: #dcf0ff, RGB: (220, 240, 255); HEX: #dcffff, RGB: (220, 255, 255); HEX: #28a0dc, RGB: (40, 160, 220)

Simplified version of palette colors

Tint of Dodger Blue, Tint of Lavender, Tint of Deep Sky Blue, Shade of Alice Blue, Shade of Light Cyan, Tint of Dodger Blue

Color scheme was created by colorhunt

Color codes in palette

Letter logo visual identity designer colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#28a0f0	#28a0f0	RGB(40, 160, 240)	Button Blue	—
#f0f0ff	#f0f0ff	RGB(240, 240, 255)	Alice Blue	—
#28b4f0	#28b4f0	RGB(40, 180, 240)	Button Blue	—
#dcf0ff	#dcf0ff	RGB(220, 240, 255)	Water	—
#dcffff	#dcffff	RGB(220, 255, 255)	Light Cyan	—
#28a0dc	#28a0dc	RGB(40, 160, 220)	Battery Charged Blue	—

6 color pairs have low contrast and need improvement which may impact readability.