Animation app branding ui colours

Created at 05/27/2023 08:32

The palette consists of Light, Dark colors. Accent colors Pink Lace #f0dcf0 and Azureish White #dcdcf0. Palette has Neutral colors temperature.

By lightness, this palette runs from #141414 (darkest) to #FFFFFF (lightest). The lightness range is wide.

Overall saturation feels mostly muted (lower chroma) — 67% of colors are muted.

Most swatches are near-neutral or very low-chroma, so hue relationships are subtle.

Most swatches read as neutral in color temperature (6 of 6).

HEX codes (sorted): #141414, #DCDCDC, #DCDCF0, #F0DCF0, #F0F0F0, #FFFFFF

Palette Animation app branding ui colours combines 6 color codes:

HEX: #ffffff, RGB: (255, 255, 255); HEX: #141414, RGB: (20, 20, 20); HEX: #f0dcf0, RGB: (240, 220, 240)

HEX: #f0f0f0, RGB: (240, 240, 240); HEX: #dcdcf0, RGB: (220, 220, 240); HEX: #dcdcdc, RGB: (220, 220, 220)

Simplified version of palette colors

White, Tint of Black, Shade of Lavender Blush, Shade of White Smoke, Shade of Lavender, Gainsboro

Color scheme was created by colourlock

Color codes in palette

Animation app branding ui colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ffffff	#ffffff	RGB(255, 255, 255)	White	—
#141414	#141414	RGB(20, 20, 20)	Black	Sooty
#f0dcf0	#f0dcf0	RGB(240, 220, 240)	Pink Lace	—
#f0f0f0	#f0f0f0	RGB(240, 240, 240)	Anti-Flash White	Gray94
#dcdcf0	#dcdcf0	RGB(220, 220, 240)	Azureish White	—
#dcdcdc	#dcdcdc	RGB(220, 220, 220)	Gainsboro	—

10 color pairs have low contrast and need improvement which may impact readability.