Logotype corporate identity branding brand colours

Created at 05/27/2023 15:04

The palette consists of Dark colors. Accent colors Maastricht Blue #001428 and Cetacean Blue #00143c. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #000014 (darkest) to #142864 (lightest). The lightness range is relatively narrow.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 30°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #000014, #001428, #00143C, #14143C, #141450, #142864

Palette Logotype corporate identity branding brand colours combines 6 color codes:

HEX: #14143c, RGB: (20, 20, 60); HEX: #001428, RGB: (0, 20, 40); HEX: #141450, RGB: (20, 20, 80)

HEX: #00143c, RGB: (0, 20, 60); HEX: #000014, RGB: (0, 0, 20); HEX: #142864, RGB: (20, 40, 100)

Simplified version of palette colors

Shade of Midnight Blue, Tint of Black, Shade of Midnight Blue, Shade of Midnight Blue, Tint of Black, Tint of Midnight Blue

Color scheme was created by raccoon

Color codes in palette

Logotype corporate identity branding brand colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#14143c	#14143c	RGB(20, 20, 60)	Cetacean Blue	—
#001428	#001428	RGB(0, 20, 40)	Maastricht Blue	—
#141450	#141450	RGB(20, 20, 80)	Space Cadet	—
#00143c	#00143c	RGB(0, 20, 60)	Cetacean Blue	—
#000014	#000014	RGB(0, 0, 20)	Rich Black (FOGRA29)	—
#142864	#142864	RGB(20, 40, 100)	Indigo (Rainbow)	—

15 color pairs have low contrast and need improvement which may impact readability.