Time logo brand identity lettermark colors

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Created at 06/05/2023 12:04

The palette consists of Dark, Light colors. Accent colors Orange #ff6400 and Safety Orange #ff7800. Palette has Neutral, Warm colors temperature.

By lightness, this palette runs from #000000 (darkest) to #FF7800 (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 14°.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #000000, #141414, #FF3C00, #FF5000, #FF6400, #FF7800

Palette Time logo brand identity lettermark colors combines 6 color codes:

HEX: #000000, RGB: (0, 0, 0); HEX: #141414, RGB: (20, 20, 20); HEX: #ff3c00, RGB: (255, 60, 0)

HEX: #ff6400, RGB: (255, 100, 0); HEX: #ff7800, RGB: (255, 120, 0); HEX: #ff5000, RGB: (255, 80, 0)

Simplified version of palette colors

Black, Tint of Black, Shade of Orange Red, Tint of Orange Red, Shade of Dark Orange, Tint of Orange Red

Color scheme was created by colorslib

Color codes in palette

Time logo brand identity lettermark colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#000000	#000000	RGB(0, 0, 0)	Black	—
#141414	#141414	RGB(20, 20, 20)	Black	Sooty
#ff3c00	#ff3c00	RGB(255, 60, 0)	Coquelicot	—
#ff6400	#ff6400	RGB(255, 100, 0)	Orange	—
#ff7800	#ff7800	RGB(255, 120, 0)	Safety Orange	—
#ff5000	#ff5000	RGB(255, 80, 0)	International Orange (Aerospace)	—

7 color pairs have low contrast and need improvement which may impact readability.

--color-black:	#000000;
--color-black:	#141414;
--color-coquelicot:	#ff3c00;
--color-orange:	#ff6400;
--color-safety-orange:	#ff7800;
--color-international-orange-aerospace:	#ff5000;

$color-black:	#000000;
$color-black:	#141414;
$color-coquelicot:	#ff3c00;
$color-orange:	#ff6400;
$color-safety-orange:	#ff7800;
$color-international-orange-aerospace:	#ff5000;

@color-black:	#000000;
@color-black:	#141414;
@color-coquelicot:	#ff3c00;
@color-orange:	#ff6400;
@color-safety-orange:	#ff7800;
@color-international-orange-aerospace:	#ff5000;