Created at 06/05/2023 12:04
Time logo brand identity lettermark colors
- Black#000000
- Black#141414
- Coquelicot#ff3c00
- Orange#ff6400
- Safety Orange#ff7800
- International Orange (Aerospace)#ff5000
The palette consists of Dark, Semi dark, Light colors. Accent colors Orange #ff6400 and Safety Orange #ff7800. Palette has Neutral, Warm colors temperature.
By lightness, this palette runs from #000000 (darkest) to #FF3C00 (lightest). The lightness range is moderate.
Overall saturation feels vivid (higher chroma).
Hue spacing suggests a mostly analogous cluster (loose heuristic, not a strict color-theory label).
Overall temperature among swatches leans warm.
HEX codes (sorted): #000000, #141414, #FF3C00, #FF5000, #FF6400, #FF7800
Palette Time logo brand identity lettermark colors has combination of 6 codes colors:
HEX: #000000, RGB: (0, 0, 0); HEX: #141414, RGB: (20, 20, 20); HEX: #ff3c00, RGB: (255, 60, 0)
HEX: #ff6400, RGB: (255, 100, 0); HEX: #ff7800, RGB: (255, 120, 0); HEX: #ff5000, RGB: (255, 80, 0)
Simplified version of palette colors
Black, Shade of Black, Tint of orangered, Shade of orangered, Tint of darkorange, Shade of orangered
Color scheme was created by colorslib
Colors codes in palette
Time logo brand identity lettermark colors color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #000000 | #000000 | RGB(0, 0, 0) | Black | — |
| #141414 | #141414 | RGB(20, 20, 20) | Black | Sooty |
| #ff3c00 | #ff3c00 | RGB(255, 60, 0) | Coquelicot | — |
| #ff6400 | #ff6400 | RGB(255, 100, 0) | Orange | — |
| #ff7800 | #ff7800 | RGB(255, 120, 0) | Safety Orange | — |
| #ff5000 | #ff5000 | RGB(255, 80, 0) | International Orange (Aerospace) | — |
Color Palette Contrast
7 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#000000 | #141414 | 1.13 |
#ff3c00 | #ff6400 | 1.19 |
#ff3c00 | #ff7800 | 1.34 |
#ff3c00 | #ff5000 | 1.08 |
#ff6400 | #ff7800 | 1.12 |
#ff6400 | #ff5000 | 1.1 |
Image palette Time logo brand identity lettermark colors png
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