Custom mark type brand identity symbol colors palette

Created at 06/05/2023 15:18

The palette consists of Light, Dark colors. Accent colors Anti-Flash White #f0f0f0 and White #ffffff. Palette has Neutral colors temperature.

By lightness, this palette runs from #000000 (darkest) to #FFFFFF (lightest). The lightness range is wide.

Overall saturation feels mostly muted (lower chroma) — 100% of colors are muted.

Most swatches are near-neutral or very low-chroma, so hue relationships are subtle.

Most swatches read as neutral in color temperature (6 of 6).

HEX codes (sorted): #000000, #141414, #B4B4B4, #DCDCDC, #F0F0F0, #FFFFFF

Palette Custom mark type brand identity symbol colors palette combines 6 color codes:

HEX: #f0f0f0, RGB: (240, 240, 240); HEX: #141414, RGB: (20, 20, 20); HEX: #000000, RGB: (0, 0, 0)

HEX: #ffffff, RGB: (255, 255, 255); HEX: #dcdcdc, RGB: (220, 220, 220); HEX: #b4b4b4, RGB: (180, 180, 180)

Simplified version of palette colors

Shade of White Smoke, Tint of Black, Black, White, Gainsboro, Tint of Dark Gray

Color scheme was created by colorswall

Color codes in palette

Custom mark type brand identity symbol colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f0f0f0	#f0f0f0	RGB(240, 240, 240)	Anti-Flash White	Gray94
#141414	#141414	RGB(20, 20, 20)	Black	Sooty
#000000	#000000	RGB(0, 0, 0)	Black	—
#ffffff	#ffffff	RGB(255, 255, 255)	White	—
#dcdcdc	#dcdcdc	RGB(220, 220, 220)	Gainsboro	—
#b4b4b4	#b4b4b4	RGB(180, 180, 180)	Philippine Silver	—

6 color pairs have low contrast and need improvement which may impact readability.