Modern logo app designer branding colours

Created at 06/17/2023 08:27

The palette consists of Dark, Light colors. Accent colors UCLA Gold #ffb400 and Magnolia #fff0ff. Palette has Cool, Neutral, Warm colors temperature.

By lightness, this palette runs from #28003C (darkest) to #FFFFFF (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

A varied palette: its hues are spread across about 132° of the color wheel.

Warm and cool swatches are fairly balanced (2 warm, 2 cool).

HEX codes (sorted): #28003C, #280050, #FF7800, #FFB400, #FFF0FF, #FFFFFF

Palette Modern logo app designer branding colours combines 6 color codes:

HEX: #28003c, RGB: (40, 0, 60); HEX: #ffffff, RGB: (255, 255, 255); HEX: #280050, RGB: (40, 0, 80)

HEX: #ffb400, RGB: (255, 180, 0); HEX: #ff7800, RGB: (255, 120, 0); HEX: #fff0ff, RGB: (255, 240, 255)

Simplified version of palette colors

Shade of midnightblue, White, Shade of midnightblue, Tint of Orange, Shade of darkorange, Tint of lavenderblush

Color scheme was created by colorhunt

Color codes in palette

Modern logo app designer branding colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#28003c	#28003c	RGB(40, 0, 60)	Dark Purple	—
#ffffff	#ffffff	RGB(255, 255, 255)	White	—
#280050	#280050	RGB(40, 0, 80)	Deep Violet	—
#ffb400	#ffb400	RGB(255, 180, 0)	UCLA Gold	—
#ff7800	#ff7800	RGB(255, 120, 0)	Safety Orange	—
#fff0ff	#fff0ff	RGB(255, 240, 255)	Magnolia	—

5 color pairs have low contrast and need improvement which may impact readability.