Created at 06/17/2023 08:58

Branding deck guidelines style guide corporate identity hex colors

The palette consists of Dark, Light colors. Accent colors White #ffffff and Crystal Blue #64b4b4. Palette has Neutral, Cool colors temperature.

By lightness, this palette runs from #141414 (darkest) to #FFFFFF (lightest). The lightness range is wide.

Overall saturation feels mostly muted (lower chroma).

Chromatic content centers on a single hue direction; neutrals/grays reduce contrast between families (loose heuristic).

Most swatches read as neutral in color temperature.

HEX codes (sorted): #141414, #64B4B4, #C8C8C8, #DCDCDC, #F0F0F0, #FFFFFF

Palette Branding deck guidelines style guide corporate identity hex colors has combination of 6 codes colors:

HEX: #141414, RGB: (20, 20, 20); HEX: #f0f0f0, RGB: (240, 240, 240); HEX: #dcdcdc, RGB: (220, 220, 220)

HEX: #ffffff, RGB: (255, 255, 255); HEX: #c8c8c8, RGB: (200, 200, 200); HEX: #64b4b4, RGB: (100, 180, 180)

Simplified version of palette colors

Shade of Black, Tint of whitesmoke, gainsboro, White, Shade of Silver, Shade of cadetblue

Color scheme was created by colorstudio

More palettes with:

Colors codes in palette

Branding deck guidelines style guide corporate identity hex colors color codes HEX, RGB information in table

8 color pairs have low contrast and need improvement which may impact readability.