Branding deck guidelines style guide corporate identity hex colors

Created at 06/17/2023 08:58

The palette consists of Dark, Light colors. Accent colors White #ffffff and Crystal Blue #64b4b4. Palette has Neutral, Cool colors temperature.

By lightness, this palette runs from #141414 (darkest) to #FFFFFF (lightest). The lightness range is wide.

Overall saturation feels mostly muted (lower chroma) — 83% of colors are muted.

Only one color carries a distinct hue; the rest are neutrals or grays.

Most swatches read as neutral in color temperature (5 of 6).

HEX codes (sorted): #141414, #64B4B4, #C8C8C8, #DCDCDC, #F0F0F0, #FFFFFF

Palette Branding deck guidelines style guide corporate identity hex colors combines 6 color codes:

HEX: #141414, RGB: (20, 20, 20); HEX: #f0f0f0, RGB: (240, 240, 240); HEX: #dcdcdc, RGB: (220, 220, 220)

HEX: #ffffff, RGB: (255, 255, 255); HEX: #c8c8c8, RGB: (200, 200, 200); HEX: #64b4b4, RGB: (100, 180, 180)

Simplified version of palette colors

Tint of Black, Shade of whitesmoke, White, Tint of Silver, Tint of cadetblue

Color scheme was created by colorstudio

Color codes in palette

Branding deck guidelines style guide corporate identity hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#141414	#141414	RGB(20, 20, 20)	Black	Sooty
#f0f0f0	#f0f0f0	RGB(240, 240, 240)	Anti-Flash White	Gray94
#dcdcdc	#dcdcdc	RGB(220, 220, 220)	Gainsboro	—
#ffffff	#ffffff	RGB(255, 255, 255)	White	—
#c8c8c8	#c8c8c8	RGB(200, 200, 200)	Chinese Silver	—
#64b4b4	#64b4b4	RGB(100, 180, 180)	Crystal Blue	—

8 color pairs have low contrast and need improvement which may impact readability.