Logos brand visual identity corporate colors
- Black#141414
- Ash Gray#b4c8b4
- Anti-Flash White#f0f0f0
- Black Leather Jacket#283c28
- Philippine Gray#8c8c8c
- Dark Jungle Green#142814
Created at 06/17/2023 13:13
The palette consists of Dark, Light, Semi dark colors. Accent colors Anti-Flash White #f0f0f0 and Dark Jungle Green #142814. Palette has Neutral, Cool colors temperature.
By lightness, this palette runs from #141414 (darkest) to #F0F0F0 (lightest). The lightness range is wide.
Overall saturation feels mostly muted (lower chroma) — 83% of colors are muted.
An analogous palette: its hues sit close together on the color wheel, within about 0°.
Overall temperature among swatches leans cool (3 of 6).
HEX codes (sorted): #141414, #142814, #283C28, #8C8C8C, #B4C8B4, #F0F0F0
Palette Logos brand visual identity corporate colors combines 6 color codes:
HEX: #141414, RGB: (20, 20, 20); HEX: #b4c8b4, RGB: (180, 200, 180); HEX: #f0f0f0, RGB: (240, 240, 240)
HEX: #283c28, RGB: (40, 60, 40); HEX: #8c8c8c, RGB: (140, 140, 140); HEX: #142814, RGB: (20, 40, 20)
Simplified version of palette colors
Tint of Black, Tint of Dark Sea Green, Shade of White Smoke, Shade of Dark Slate Gray, Tint of Grey, Shade of Dark Slate Gray
Color scheme was created by colorswall
Color codes in palette
Logos brand visual identity corporate colors color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
|---|---|---|---|---|
| #141414 | #141414 | RGB(20, 20, 20) | Black | Sooty |
| #b4c8b4 | #b4c8b4 | RGB(180, 200, 180) | Ash Gray | — |
| #f0f0f0 | #f0f0f0 | RGB(240, 240, 240) | Anti-Flash White | Gray94 |
| #283c28 | #283c28 | RGB(40, 60, 40) | Black Leather Jacket | — |
| #8c8c8c | #8c8c8c | RGB(140, 140, 140) | Philippine Gray | Gray55 |
| #142814 | #142814 | RGB(20, 40, 20) | Dark Jungle Green | — |
Color Palette Contrast
5 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
|---|---|---|
#141414 | #283c28 | 1.55 |
#141414 | #142814 | 1.17 |
#b4c8b4 | #f0f0f0 | 1.55 |
#b4c8b4 | #8c8c8c | 1.89 |
#283c28 | #142814 | 1.31 |
Image palette Logos brand visual identity corporate colors png
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