Logodesign modern logo visual identity identitydesign colors
- Black#141414
- Winter Wizard#a0dcff
- Cerulean Blue#2850b4
- Han Blue#3c64c8
- Indigo (Rainbow)#142864
- Blue (Pigment)#283ca0
Created at 06/29/2023 20:28
The palette consists of Dark, Light, Semi dark colors. Accent colors Black #141414 and Winter Wizard #a0dcff. Palette has Neutral, Cool colors temperature.
By lightness, this palette runs from #141414 (darkest) to #A0DCFF (lightest). The lightness range is wide.
Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.
An analogous palette: its hues sit close together on the color wheel, within about 28°.
Overall temperature among swatches leans cool (5 of 6).
HEX codes (sorted): #141414, #142864, #283CA0, #2850B4, #3C64C8, #A0DCFF
Palette Logodesign modern logo visual identity identitydesign colors combines 6 color codes:
HEX: #141414, RGB: (20, 20, 20); HEX: #a0dcff, RGB: (160, 220, 255); HEX: #2850b4, RGB: (40, 80, 180)
HEX: #3c64c8, RGB: (60, 100, 200); HEX: #142864, RGB: (20, 40, 100); HEX: #283ca0, RGB: (40, 60, 160)
Simplified version of palette colors
Tint of Black, Tint of Light Sky Blue, Shade of Slate Blue, Shade of Royal Blue, Tint of Midnight Blue, Shade of Dark Slate Blue
Color scheme was created by colorswall
Color codes in palette
Logodesign modern logo visual identity identitydesign colors color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
|---|---|---|---|---|
| #141414 | #141414 | RGB(20, 20, 20) | Black | Sooty |
| #a0dcff | #a0dcff | RGB(160, 220, 255) | Winter Wizard | — |
| #2850b4 | #2850b4 | RGB(40, 80, 180) | Cerulean Blue | — |
| #3c64c8 | #3c64c8 | RGB(60, 100, 200) | Han Blue | — |
| #142864 | #142864 | RGB(20, 40, 100) | Indigo (Rainbow) | — |
| #283ca0 | #283ca0 | RGB(40, 60, 160) | Blue (Pigment) | — |
Color Palette Contrast
7 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
|---|---|---|
#141414 | #142864 | 1.33 |
#141414 | #283ca0 | 1.96 |
#2850b4 | #3c64c8 | 1.32 |
#2850b4 | #142864 | 1.9 |
#2850b4 | #283ca0 | 1.29 |
#3c64c8 | #283ca0 | 1.71 |
Image palette Logodesign modern logo visual identity identitydesign colors png
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