Graphic typeface logodesign branding colors palette

Created at 06/30/2023 10:22

The palette consists of Dark, Light colors. Accent colors White #ffffff and Azure #f0ffff. Palette has Neutral, Cool colors temperature.

By lightness, this palette runs from #001414 (darkest) to #FFFFFF (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 30°.

Most swatches read as neutral in color temperature (4 of 6).

HEX codes (sorted): #001414, #141414, #3CB478, #50B48C, #F0FFFF, #FFFFFF

Palette Graphic typeface logodesign branding colors palette combines 6 color codes:

HEX: #141414, RGB: (20, 20, 20); HEX: #3cb478, RGB: (60, 180, 120); HEX: #ffffff, RGB: (255, 255, 255)

HEX: #50b48c, RGB: (80, 180, 140); HEX: #001414, RGB: (0, 20, 20); HEX: #f0ffff, RGB: (240, 255, 255)

Simplified version of palette colors

Tint of Black, Tint of Medium Sea Green, White, Tint of Medium Sea Green, Tint of Black, Azure

Color scheme was created by raccoon

Color codes in palette

Graphic typeface logodesign branding colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#141414	#141414	RGB(20, 20, 20)	Black	Sooty
#3cb478	#3cb478	RGB(60, 180, 120)	Medium Sea Green	—
#ffffff	#ffffff	RGB(255, 255, 255)	White	—
#50b48c	#50b48c	RGB(80, 180, 140)	Ocean Green	—
#001414	#001414	RGB(0, 20, 20)	Rich Black (FOGRA29)	—
#f0ffff	#f0ffff	RGB(240, 255, 255)	Azure	Vapor

3 color pairs have low contrast and need improvement which may impact readability.