Branding typography mockup logo colours

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Created at 01/10/2020 07:40

The palette consists of Light, Semi dark colors. Accent colors #bc4c9c and #dcabd2. Palette has Cool colors temperature.

By lightness, this palette runs from #50304C (darkest) to #DCABD2 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 35% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 10°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #50304C, #5C2C54, #AC549C, #BC4C9C, #CFA7C9, #DCABD2

Palette Branding typography mockup logo colours combines 6 color codes:

HEX: #bc4c9c, RGB: (188, 76, 156); HEX: #dcabd2, RGB: (220, 171, 210); HEX: #5c2c54, RGB: (92, 44, 84)

HEX: #ac549c, RGB: (172, 84, 156); HEX: #cfa7c9, RGB: (207, 167, 201); HEX: #50304c, RGB: (80, 48, 76)

Simplified version of palette colors

Tint of Medium Violet Red, Tint of Plum, Tint of Purple, Tint of Medium Violet Red, Shade of Thistle, Tint of Purple

Color scheme was created by colorswall

Color codes in palette

Branding typography mockup logo colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#bc4c9c	#bc4c9c	RGB(188, 76, 156)	—	—
#dcabd2	#dcabd2	RGB(220, 171, 210)	—	—
#5c2c54	#5c2c54	RGB(92, 44, 84)	—	—
#ac549c	#ac549c	RGB(172, 84, 156)	—	—
#cfa7c9	#cfa7c9	RGB(207, 167, 201)	—	—
#50304c	#50304c	RGB(80, 48, 76)	—	—

3 color pairs have low contrast and need improvement which may impact readability.