Type design custom identity hex colors

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Created at 01/10/2020 08:02

The palette consists of Light, Dark, Semi dark colors. Accent colors #f804d5 and #930b05. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #62363B (darkest) to #F95B54 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 63°.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #62363B, #7C0C7C, #930B05, #A6484A, #F804D5, #F95B54

Palette Type design custom identity hex colors combines 6 color codes:

HEX: #f804d5, RGB: (248, 4, 213); HEX: #f95b54, RGB: (249, 91, 84); HEX: #7c0c7c, RGB: (124, 12, 124)

HEX: #a6484a, RGB: (166, 72, 74); HEX: #930b05, RGB: (147, 11, 5); HEX: #62363b, RGB: (98, 54, 59)

Simplified version of palette colors

Shade of Magenta, Shade of Tomato, Tint of Purple, Tint of Brown, Tint of Dark Red, Shade of Brown

Color scheme was created by colorswall

Color codes in palette

Type design custom identity hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f804d5	#f804d5	RGB(248, 4, 213)	—	—
#f95b54	#f95b54	RGB(249, 91, 84)	—	—
#7c0c7c	#7c0c7c	RGB(124, 12, 124)	—	—
#a6484a	#a6484a	RGB(166, 72, 74)	—	—
#930b05	#930b05	RGB(147, 11, 5)	—	—
#62363b	#62363b	RGB(98, 54, 59)	—	—

9 color pairs have low contrast and need improvement which may impact readability.