Tech branding technology logo gradient brand identity

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Created at 08/07/2023 06:41

The palette consists of Dark, Light colors. Accent colors White #ffffff and Prussian Blue #002850. Palette has Neutral, Cool colors temperature.

By lightness, this palette runs from #000000 (darkest) to #FFFFFF (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 0°.

Most swatches read as neutral in color temperature (4 of 6).

HEX codes (sorted): #000000, #000014, #001414, #001428, #002850, #FFFFFF

Palette Tech branding technology logo gradient brand identity combines 6 color codes:

HEX: #000000, RGB: (0, 0, 0); HEX: #000014, RGB: (0, 0, 20); HEX: #001414, RGB: (0, 20, 20)

HEX: #ffffff, RGB: (255, 255, 255); HEX: #001428, RGB: (0, 20, 40); HEX: #002850, RGB: (0, 40, 80)

Simplified version of palette colors

Black, Tint of Black, Tint of Black, White, Tint of Black, Shade of Midnight Blue

Color scheme was created by hex

Color codes in palette

Tech branding technology logo gradient brand identity color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#000000	#000000	RGB(0, 0, 0)	Black	—
#000014	#000014	RGB(0, 0, 20)	Rich Black (FOGRA29)	—
#001414	#001414	RGB(0, 20, 20)	Rich Black (FOGRA29)	—
#ffffff	#ffffff	RGB(255, 255, 255)	White	—
#001428	#001428	RGB(0, 20, 40)	Maastricht Blue	—
#002850	#002850	RGB(0, 40, 80)	Prussian Blue	—

10 color pairs have low contrast and need improvement which may impact readability.