Created at 08/08/2023 12:34
  20

Identity gradient branding logo palette

  • Alice Blue
    #f0f0ff
  • Black
    #141414
  • Anti-Flash White
    #f0f0f0
  • White
    #ffffff
  • Azureish White
    #dcdcf0
  • Light Periwinkle
    #c8c8dc
The palette consists of Light, Dark colors. Accent colors Alice Blue #f0f0ff and White #ffffff. Palette has Neutral, Cool colors temperature.

By lightness, this palette runs from #141414 (darkest) to #FFFFFF (lightest). The lightness range is wide.

Overall saturation feels mostly muted (lower chroma).

Hue spacing suggests a mostly analogous cluster (loose heuristic, not a strict color-theory label).

Most swatches read as neutral in color temperature.

HEX codes (sorted): #141414, #C8C8DC, #DCDCF0, #F0F0F0, #F0F0FF, #FFFFFF

Palette Identity gradient branding logo palette has combination of 6 codes colors:
HEX: #f0f0ff, RGB: (240, 240, 255); HEX: #141414, RGB: (20, 20, 20); HEX: #f0f0f0, RGB: (240, 240, 240)
HEX: #ffffff, RGB: (255, 255, 255); HEX: #dcdcf0, RGB: (220, 220, 240); HEX: #c8c8dc, RGB: (200, 200, 220)
Simplified version of palette colors
Shade of lavender, Shade of Black, Tint of whitesmoke, White, Tint of lavender, Tint of lavender
Color scheme was created by bad_colors

Colors codes in palette

Identity gradient branding logo palette color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#f0f0ff #f0f0ff RGB(240, 240, 255)Alice Blue
#141414 #141414 RGB(20, 20, 20)BlackSooty
#f0f0f0 #f0f0f0 RGB(240, 240, 240)Anti-Flash WhiteGray94
#ffffff #ffffff RGB(255, 255, 255)White
#dcdcf0 #dcdcf0 RGB(220, 220, 240)Azureish White
#c8c8dc #c8c8dc RGB(200, 200, 220)Light Periwinkle

Color Palette Contrast

10 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#f0f0ff
#f0f0f0
1.01
#f0f0ff
#ffffff
1.12
#f0f0ff
#dcdcf0
1.19
#f0f0ff
#c8c8dc
1.45
#f0f0f0
#ffffff
1.13
#f0f0f0
#dcdcf0
1.18

Image palette Identity gradient branding logo palette png