Branding mark crypto identity colors

Created at 08/15/2023 14:14

The palette consists of Dark, Light colors. Accent colors Black #141414 and Alice Blue #f0f0ff. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #000028 (darkest) to #F0F0FF (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

The hues stay in one region of the color wheel, spanning about 115°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #000028, #00003C, #141414, #5014F0, #C8FFDC, #F0F0FF

Palette Branding mark crypto identity colors combines 6 color codes:

HEX: #000028, RGB: (0, 0, 40); HEX: #141414, RGB: (20, 20, 20); HEX: #f0f0ff, RGB: (240, 240, 255)

HEX: #5014f0, RGB: (80, 20, 240); HEX: #c8ffdc, RGB: (200, 255, 220); HEX: #00003c, RGB: (0, 0, 60)

Simplified version of palette colors

Shade of Midnight Blue, Tint of Black, Tint of Lavender, Tint of Blue, Tint of Aquamarine, Shade of Midnight Blue

Color scheme was created by raccoon

Color codes in palette

Branding mark crypto identity colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#000028	#000028	RGB(0, 0, 40)	Rich Black (FOGRA29)	—
#141414	#141414	RGB(20, 20, 20)	Black	Sooty
#f0f0ff	#f0f0ff	RGB(240, 240, 255)	Alice Blue	—
#5014f0	#5014f0	RGB(80, 20, 240)	Han Purple	—
#c8ffdc	#c8ffdc	RGB(200, 255, 220)	Aero Blue	—
#00003c	#00003c	RGB(0, 0, 60)	Cetacean Blue	—

4 color pairs have low contrast and need improvement which may impact readability.