Branding design logodesign brand and identity icon colours

The palette consists of Dark, Light colors. Accent colors Light Periwinkle #c8c8dc and White #dcdcdc. Palette has Neutral, Cool colors temperature.

By lightness, this palette runs from #141414 (darkest) to #DCDCDC (lightest). The lightness range is wide.

Overall saturation feels mostly muted (lower chroma) — 100% of colors are muted.

Hue spacing suggests a mostly analogous cluster spanning about 0° (loose heuristic, not a strict color-theory label).

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #141414, #7878A0, #8C8CB4, #B4B4C8, #C8C8DC, #DCDCDC

Palette Branding design logodesign brand and identity icon colours has combination of 6 codes colors:

HEX: #141414, RGB: (20, 20, 20); HEX: #7878a0, RGB: (120, 120, 160); HEX: #c8c8dc, RGB: (200, 200, 220)

HEX: #b4b4c8, RGB: (180, 180, 200); HEX: #dcdcdc, RGB: (220, 220, 220); HEX: #8c8cb4, RGB: (140, 140, 180)

Simplified version of palette colors

Shade of Black, Tint of slategrey, Tint of lavender, Tint of lightsteelblue, Shade of lightslategrey

Color scheme was created by coolor

Colors codes in palette

Branding design logodesign brand and identity icon colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#141414	#141414	RGB(20, 20, 20)	Black	Sooty
#7878a0	#7878a0	RGB(120, 120, 160)	Rhythm	—
#c8c8dc	#c8c8dc	RGB(200, 200, 220)	Light Periwinkle	—
#b4b4c8	#b4b4c8	RGB(180, 180, 200)	Cadet Blue (Crayola)	—
#dcdcdc	#dcdcdc	RGB(220, 220, 220)	White	Gainsboro
#8c8cb4	#8c8cb4	RGB(140, 140, 180)	Cool Grey	—

6 color pairs have low contrast and need improvement which may impact readability.